The Impact Of Cube Seating In Reception Spaces

January 14, 2026
Business & Branded Seating

From logos, colours and layouts, custom branded seating is a powerful way to represent your brand's values and identity. Receptions are usually the first places that people enter when they visit your business or institution, so making a good first impression can be achieved through effective custom seating.

As well as being visually appealing and creating a long-lasting positive impression, our cube seating collections can make a big difference when it comes to the comfort levels of your visitors.

In this guide, we break down the impacts of cube seating on “dwell time,” with tips on colour psychology, and we take a look at some real life examples of cube seating in a variety of different locations. So, let’s start by taking a look at what branded seating essentially is and how it can make an impact.

What Is Cube Branded Seating?

Cube branded seating is the next best thing when used as a subtle yet powerful marketing strategy to promote your business and provide your visitors with a comfortable experience. Handcrafted with high-quality and sustainable materials, we can customise your seating to tell a story about your brand’s identity. From colours, logos, visual graphics and even the option to send us your own fabric - we can get to the heart of what your reception space needs for your business.

But it’s not all about how it looks, it’s also about how it feels. Creating an area where visitors can relax within the space of your business can lead to more sales traffic. Whether it’s a reception in a medical surgery, an area in a car dealership or a waiting area in a salon, you want your visitors to feel at ease when they spend time there.

The Meaning & Importance Of “Dwell Time”

“Dwell time” refers to the amount of time spent in your business and reception space. This can vary greatly depending on the environment, but there’s one main mutual factor: comfort plays a key role in a visitor's experience and impression of the business. A well designed reception space that feels comfortable and welcoming can transform visitors’ perception of your business.

Branded cube seating is essential in certain environments where customers need to wait and relax. In settings such as car dealerships, customers need an area to feel at ease and welcomed with comfortable seating and a warm drink before they discuss potential deals and sales. Without this positive “dwell time,” customers may be less likely to have a positive impression of the environment they’re in.

The Impact Of Colours & Branding

Reception environments are often a visitor’s first port of call when it comes to creating a long lasting positive impression on them. Not only is this achieved by positive dwell time, but also with the colours and branding that’s implemented across your cube seating.

Seating that matches with your brand’s colour pallet is a great way to have a more powerful presence - consciously or not, people are more likely to recognise your company with consistent representative colours and themes.

Beyond brand consistency, colour psychology is also an important factor to bear in mind when designing your custom seating for your reception space. In environments such as healthcare and beauty salons, soft colours such as blues and greens can evoke feelings of relaxation as visitors enter the reception space. Alternatively, bold colours such as reds, yellows and ambers are great for boosting energy and increasing alertness, especially in locations such as gyms and school receptions.

Example Locations & How They Benefit From Cube Seating

There are so many different kinds of reception spaces that can benefit from cube branded seating, across different sectors such as healthcare, beauty salons, corporate offices and educational areas. Let’s have a look at the main ones and find out how branded cube seating can transform and make a big impact on their reception spaces.

Corporate Offices & Headquarters

Receptions in corporate offices and headquarters can really make an impact with seating which features their logos and brand’s visual identity. With the reception usually being the first area that people visit, you can only imagine the impact that branded seating can have on their impressions.

The moment visitors arrive, company values are easily communicated with messaging added to their branded seating. With the right colours, logos, arrangement and branding, custom seating can add a new layer of professionalism to the entrance of your corporation.

Like we talked about before, this seating area is a great way to ensure that visitors have a positive dwell time when waiting for scheduled meetings and appointments, and a place to rest after travelling a long way.

Having logos across your branded seating is a subtle but impactful way to market your business, especially for social media sharing. As people share photos of your reception space online, more and more recognition can be built across social media, making a big impact on your company’s presence.

Clinical Receptions & Doctors Waiting Areas

In non-commercial environments such as doctor’s receptions and healthcare clinics, cube seating can completely elevate patients’ experiences as they wait for their appointment. If people are feeling anxious and unwell, comfortable seating is an essential area for them to sit as they wait for their appointment.

Like other environments, branded seating can communicate the level of professionalism of the healthcare setting by using consistent colour pallets and logos, reminding the visitor that they are within a well-recognised and trusted place.

Beauty Salons & Hairdressers

Another reception space that can benefit from having branded cube seating is in beauty salons, spas and hairdressers. Creating a relaxing environment to set the atmosphere of the salon is an important way to set the tone of their experience, so customers can relax and enjoy a coffee or read a magazine before their appointment. They also make great spots for clients to discuss what they’d like out of their appointment, such as the hairstyle they’d like in hairdressers - they’re essentially spots to build a great rapport with your customers.

Educational Settings

Branded cube seating can make all the difference in the receptions of schools, universities and libraries, as these tend to be the first areas that children, students and parents go to when entering these places. If they feature logos, they can make a big impact when it comes to representing the institution’s values, and a thoughtfully designed reception shows their level of organisation and professionalism.

Comfortable cube seating encourages visitors to stay longer, making it convenient for those who are waiting for appointments, meetings or waiting for library resources.

Conveniently, cube seating doesn’t have to stay in one fixed position. The layout in which they are arranged can be changed and modified to suit the needs of temporary events such as group activities, study sessions and exhibitions, and they can accommodate big groups of people like families.

Discover More Branded Seating Ideas

After reading this guide, we hope you now have more of an insight into the power of branded seating in reception spaces and how they can make a good positive impact on your visitors’ first impressions. If you would like to read some more information on the top 5 settings that can benefit from branded seating, then why not take a look at some more of our guides?

Order a free fabric sample and enjoy a brew on us when you decide to customise your footstool and branded seating!