Free Fabric Swatches
0113 2760171
Your cart
There are no more items in your cart
Nowadays, trade shows are popular and exciting events where thousands and thousands of people promote their businesses, leading to new opportunities and growth. Without the right seating, your business can potentially miss out on creating a good impression on your target audience.
Serving as both an impactful marketing strategy and an area for visitors to relax, custom seating is a must-have asset for your next trade show event. Let’s learn the benefits of custom seating, and what you’ll need in your checklist when it comes to ordering them for a successful event.
Why Cube Seating Is Especially Great For Trade Shows
Often lasting days and attracting thousands of people, your visitors need an area to relax after walking for hours at your tradeshow. It’s pretty essential for visitors to have a good first impression of you, as they feel welcomed and have an area to rest when having conversations.
Plus, when your stand is in the middle of hundreds of other stalls that are each heavily marketed with bold colours and company logos, the last thing you want is to blend into them. There’s no better way to both make your ideal customer feel relaxed and remember your business by having custom cube seating, as they can effectively achieve both goals at once.
Not to mention, our cube seating is also a huge relief for the trade show travelling that can be stressful beforehand. Their lightweight and versatile structure calls for countless opportunities when it comes packing them in vans when on the road, as well as being able to suit various layouts and arrangements at the show. Practical, versatile and powerful: branded cube seating is the next best thing for your trade show.
After this, you might be thinking: where do I start when it comes to ordering my custom seating for my trade show event? And you’re right to wonder, as there’s a few things to consider. But don’t worry, we’ll break down our recommended checklist for your branded seating, in time for your next trade show event.
Assess The Space & Layout Of Your Trade Show Area
It goes without saying that knowing the size and layout of your trade show stand is important for deciding your custom seating order volume. By double checking your square footage of your stall size and comparing it to the size of our cube seating, you’ll easily know your quantities.
We’ve touched on the fact that our footstools are so versatile, but how do different layouts have an impact on your trade stand? Let’s take a look at some of the most effective layouts, which can also help you identify how many cube seating options you need.
L-Shapes
This cube seating arrangement is a practical layout that’s great for small square stalls, ideally positioned on the outer-edges of the stand. It’s a nice open layout that allows for the ease of customer or client interactions, as well as good conversations with staff members.
Circles
This seating arrangement is great for creating an interactive space for your stall. It’s unique and calls for a more immersive approach to building customer rapport, potentially setting you apart from other competitors.
Rows
Rows are a practical solution for events within your stall at tradeshows, where presenting to a small audience is required. This is a very common layout for these kinds of stalls and events, as all audience members can easily see the speaker presenting when in this position.
Determine Your Custom Seating’s Goal
When it comes to creating your bespoke seating, it’s particularly useful to understand what your goals are and what you’d like to achieve out of them. Our custom seating has multiple benefits that can achieve more than one goal, but it’s also effective if you know what your aims are to make the customisation process easier for you.
If your goal is to promote better brand recognition for your business, custom seating can certainly achieve this. When designed with consistent logos, colours and patterns, our branded seating can become a subtle yet powerful marketing strategy to promote your business. With these consistent messages and styles, more and more people are likely to remember your company, as your brand will have a strong visual identity that sets itself apart from other trade show exhibitors.
Cube seating that works synonymously with your branding can be a great way to support social media sharing - any photos taken of your stall and shared on social media not only promotes your business at the trade show, but also across the web. They certainly go beyond their fabrics!
Your goal could also be creating better sales, leads and opportunities for your business. This can simply be achieved by having a comfortable environment for your clients and customers to sit in, as the more welcomed they feel, the more likely they are to stay and have better conversations. By improving wait times, providing an area to rest in events with high footfall and making your customers feel welcomed, your business can see a huge increase in positivity and customer satisfaction.
Know Your Target Audience
The next best thing to have on your checklist when it comes to customising your cube seating is to understand your key target audience who will be attending the trade show. It’s important to keep things consistent with your branding colours and overall visual identity, but understanding your target audience will also make all the difference. You may already understand your target audience, but here’s some examples of how industries build better connections with their audience by implementing effective seating.
For example, tech brands at trade shows are likely to choose customised seating that’s sleek and modern, communicating the message of innovation and professionalism. Striking a balance between their brand colours and this message is an effective way to resonate with their target audience while keeping consistent with who they are as a company.
To contrast, trade show exhibitors in the leisure and tourism industry such as holiday makers aim for a target audience of B2C holiday-goers and families, as well as B2B travel agents and tour operators. More often than not, their brand colours and marketing tends to be warmer colours to evoke the positive association of warm sunny holidays abroad, as well as their company logos and brand messaging to stay consistent with their visual identity.
So, we’ve established that customised seating can not only be created in a way that complements and strengthens who you are as a brand, but it can also be a tool to resonate with your target audience through colour psychology.
Budget, Costs & Order Volume
One of the most important things to consider when ordering your branded seating is the costs and staying within your budget. To help identify your needs for your next trade show, we’ll help point you into the right direction for how many footstools you can order and what budget to set.
Once you’ve understood what layout to go for and the size of your stall at the tradeshow, you’re then left with an idea of how many you may need. There are other cost factors, such as fabrics, branding and usability.
Usage
If you see your business attending a lot of trade shows in the future, it’s sure to be worth the investment if you plan on ordering a lot of high-quality footstools. Ultimately, branded seating can become reusable assets that can be taken to future events, making them evergreen ways to promote your business and provide you with great ROI (return on investment).
Branding
Branded footstools and cube seating with complex logos may be quoted at a higher price, as more work goes into making sure that every brand message is created to a high standard of quality. However, it’s of course a great investment if you’d like seating that features and communicates your brand messaging, making your business more memorable at these events.
Fabrics
Our wide range of fabrics are all individually great quality, but some are more expensive than others. For example, our real leather is more costly than our faux leather. For a discounted price, you can send us your own fabric that you’d like us to customise your seating with.
This can really help you get to the heart of what you’d like for your custom seating, at a cheaper price.
In the next section of this blog, we discuss in more detail about which fabrics you can go for.
Deciding Materials
Deciding the materials of your cube seating is an essential and unskippable part on your checklist that can totally transform the way they feel, their costs, appearance and usability etc. All handcrafted with locally sourced materials, each and every one of our fabrics can make a brilliant choice for your next trade show event, but there are just a few factors to consider for you to get the most out of them.
If you’re looking for a footstool that shouts luxury and comfort, plush velvet is a great option to choose from our wide curation of beautiful fabrics. Soft to the touch and making your colours stand out, plush velvet is certainly the right one if colour vibrancy and customer comfort is important for your business.
If you’re looking for something that’s practical and durable, our Italian Leather materials make a great investment for years of usage. Easy to wipe clean, they’re great for outdoor events and trade shows with high footfall, making them the next best practical seating solution. Alternatively, you may be looking for a budget-friendly option that can be just as practical as Italian leather and looks just as great, with our faux leather options.
We understand that getting a true sense of what the fabrics are like is sometimes difficult when ordering online - so why not request a free fabric sample from us?
Another benefit of our fabrics is that they’re anti-microbial. This means they contain enzyme deterring agents such as copper, silver and light chemicals that kill or inhibit bacteria and viruses. Hygienic and easy to clean, our fabrics are fantastic for busy areas at trade shows where bacteria and viruses thrive.
Discover Seating That’s Unique To You
After reading this guide, we hope you have a better insight into the ways that custom cube seating can have an impact on your business at trade show events. We’ve discussed what you’ll need on your checklist for seating customisation, including your budget, materials, layouts, order volume, your target audience and the goals you have with your custom seating. Seating goes way beyond their fabrics - they’re ways to promote your business and ensure comfort for your customers, taking your trade show experience to the next level.
If you’re interested in topics like these, why not take a look at our article on Why Footstools Work So Well In Hotels & Hospitality, or The Impact Of Cube Seating In Reception Spaces? We explore how custom seating can make all the difference in these kinds of environments.
