How Branded Seating Can Make An Impact On Your Business

November 18, 2025
News

Branded seating is an effective yet subtle way of making your business stand out from the crowd - whether it’s at trade shows, exhibitions, within your own commercial setting or in the hospitality sector, branded seating can transform how many people recognise your business. This can lead to more clients, customers, sales and growth - like never before.

Designed in a range of colours and styles, you can customise your branded seating in line with your brand’s identity - they become signposts for your company and brand assets for you to resume in the future.

Plus, they’re designed with comfortable materials, allowing your customers to relax and feel at ease within your setting - this is a game changer when it comes to giving your target audience a memorable experience within your company.

So, why don’t we take a look at how branded seating works? With the psychology of first impressions, how branded seating provides improved return on investment, and how we craft our seating to a high standard of quality - we’ll break down exactly why they’re so effective for driving traffic and generating growth for your business.

What Is Branded Seating?

Bespoke branded seating is made unique to you and your brand, with a wide selection of materials to choose from, your featured designs and logos. You can showcase your brand and make lasting impressions in your commercial setting, at events and exhibitions with our colourful cube seating, as well as providing your clients and customers with a comfortable experience.

Handcrafted in the UK, our footstools are made to a premium standard of quality, lasting many years for your other shows and future events. They’re more than just seating - they’re ways to give your clients an excellent experience and make your company memorable, leading to new interest, leads and sales.

The Psychology Of First Impressions

It goes without saying that creating a strong first impression can have a major positive impact on how people remember your brand, their experience at your events and the connections they made.

So, how does effective branded seating achieve this? Well, it is understood that it doesn’t take long for someone to have a good first impression - about 1-3 seconds, actually. Customising your footstool with the right colours can evoke a lot of positive emotions as people attend your exhibition, event or commercial environment. Maintaining this connection of emotions is what really drives people to remember your brand and the experience they had at the event.

With that being said, we recommend that you choose the right colours with intention and reason. A good tip is to tailor your seating so they become synonymous with the colours of your business, as this showcases a high standard of consistency and professionalism. People are more likely to remember your company and events if you implement matching colour schemes and use the seating as assets for your brand.

Of course, adding your logo and designs is an extra step forward when it comes to making impactful and long-lasting impressions on the attendees of your event or exhibition. As people move around the event or commercial setting, it can only take them half a second for them to spot your branded seating - it’s an eye-catching way to attract attention! So whether it’s in a reception space, at tradeshows, fairs and exhibitions, having a logo on your cube seating is a subtle yet powerful marketing tool.

Strong first impressions can be easily made by simply having somewhere for your customers and clients to sit. If they feel comfortable and at ease straight away, it sets a positive mood for the rest of their experience. We all know that tradeshows and events involve plenty of walking and being on your feet all day, so simply having some branded seating can give your visitors a place to rest and pause. Not only does this create a lasting impression for them, but it can lead to improved conversations, networking and connections as people are more likely to spend more time in an environment that feels comfortable.

There are some events in shows where seating is integral to the activities included on the day, such as live shows and demonstrations. So if you’re hosting these types of events, having custom branded seating is an essential way to ensure your visitors feel at ease as they soak up the information that is provided to them.

Where Can Branded Seating Be Used?

The opportunities for branded seating are endless - it can be used in a huge selection of different companies across many industries, whether it’s in commercial settings, at events, exhibitions or in the hospitality sector, such as bars, cafés and restaurants. Wherever people gather, they can remember your brand from your comfortable and customised seating. Let’s take a look at some examples of how branded seating can be a game changer for customer experience in different settings.

We’ve touched on trade fairs, shows and exhibitions earlier and how branded seating can make a long lasting impact on your business in these settings, so let’s now take a look at other different environments in the hospitality sector. Many of our faux leather cube seating options are great for cafés, restaurants and family-friendly hotel areas - they offer a rustic touch that adds so much warmth to these environments, which is ultimately what people feel drawn towards in these kinds of locations. Easy to wipe clean and maintain, the branded faux leather seating collection is ideal for bars and restaurants where so many spillages can occur.

Cafés with limited space can really benefit from small branded cube seating as they are versatile, lightweight and easy to move, as opposed to traditional furniture. They can be used as conventional footstools, allowing your customers to stretch out and relax as they chatter to their friends over a coffee - all in the space of your warm, inviting and memorable café. On top of this, they’re also a cheaper option rather than real leather, making them a cost-effective and budget-friendly solution for the needs of your business.

In retail and commercial spaces, branded seating can totally transform how many customers remember your store. Whether it’s a boutique store where shoppers are trying on new shoes, a car dealership where you’ll be discussing finance deals, or a quaint bookshop where readers are flicking through the pages - your branded seating is a perfect way for customers to essentially spend more time in your commercial setting. More time equals more engagement, sales and opportunities.

For businesses in the beauty and personal care sector such as hairdressers, nail salons and barber shops, many people sometimes have to wait a little bit before they have their appointment. If you’re a business owner of one of these sectors, you’ll understand how important it is for your customers to have a positive and calming experience, right from start to finish. So, having branded cube seating in your waiting areas can ensure that your clients feel at ease, as well as the fact that they add plenty of stylish and visual interest to your waiting areas. If it’s customised with your business’ logos and identity, customers are more likely to remember the enjoyable treatment and experience they’ve had in your environment.

Our branded seating also works very well in art galleries, curation and museum settings. They give the perfect opportunity for visitors to pause, relax and really soak up everything that’s around them. With branded seating, visitors are more inclined to remember the institution so they can visit again in the future. Versatile, small and flexible, the branded cube seating is ideal for these spaces as they can be fitted according to the layout of the room and changed again as new exhibitions launch.

How Does Branded Seating Provide Improved ROI?

Branded seating can provide so much improved ROI (return on investment) since they’re a cost-effective and subtle marketing method that goes a long way. We’ve already established that clients, customers or visitors are more likely to spend longer in your space with comfortable seating - this heightens your chances of generating new leads, sales, growth and ultimately improved ROI.

Another way that branded seating can lead to improved ROI is how it can potentially support social sharing. Any photographs taken at your event with your branded seating can be shared across social media platforms, which can generate more sales and growth, leading to better return on investment.

The reusability of branded seating enhances your return on investment - they’re a one-time spend and can be used for multiple events at tradeshows, exhibitions and fairs over the years. You only need to make one investment for the branded seating, and you’re left with a reusable asset that makes a memorable impression and a consistent branding presence for many years.

Sustainability & Ethical Branding | How We Craft Our Custom Seating

If you’ve come to us for your sustainable and ethical branded seating, you’ve made a brilliant choice. This is due to the fact that our branded seating is made from ethically and sustainable materials. Many of our branded seating options are crafted from faux leather, making them cruelty free and reducing emissions.

Due to their versatility and reusability, our branded seating is kind to the environment since they don’t have to be replaced too often - the fact that they can last many years to come is a great way of reducing waste and protecting the environment.

They’re also designed with anti-microbial technologies, meaning the footstool’s fabric is designed to fight off bacteria and prevent viruses. In addition to this, our branded seating is manufactured using CRIB 5 materials, ensuring every piece meets fire safety regulations that’s required in the commercial and hospitality environment.

Based in Yorkshire, buying from us would mean you’re supporting the local economy and contributing to our regional manufacturing community, giving you evermore reason to invest in us.

Begin Marketing Your Business With Premium Branded Seating

After reading this guide, we hope that you have an improved insight into the ways in which banded seating can have a large positive impact on the growth of your business. We’ve explored how branded seating is important in relation to the psychology of first impressions, as well as how it can give you improved return on investment as you reuse the seating for many years to come.

If you have any more questions about our products and services, our friendly customer service team is happy to help. If you’re intrigued by more of our background and the clients we’ve worked with, as well as how our footstools can benefit a variety of people, we have other guides ready for you to read.